DreamMaker Challenge Day 5- The 90 Day Year

Hello Lovelies,

We are tearing up this challenge having established our vision. and our baseline , learned how to tackle SMARTER goals, committed our Annual Resolutions. Now we get to just go and tackle the world, right? No.t quite. We’re eating an elephant, remember? Those annual goals we came up with are way too big, we will choke on that bite. So now we need to shave off a reasonable-sized bite and make our 90 day plan. 

I am getting some side eye from some of you, I know. Who knew so much planning went into something so simple as setting goals? Every success coach out there. It takes a ton of work to be an overnight success. Breaking down these goals into easier bites will help you so much, believe me. Most people I’ve worked with who struggle with their goals, it is usually because they didn’t plan ahead enough.

What is the 90 Day Year?

If you’ve ever worked in a big corporate setting , you’ve actually probably already experienced this to some degree. They all work in quarters. How long are quarters? 90 days (or 3 months.) The idea of the 90 day year, a concept coined by Todd Herman, is to remain adaptable quarter to quarter. Instead of focusing on just the annual budgets, goals, revenues, you also break those down into quarters. That way you don’t have an annual revenue goal of $150,000 and then find yourself in Q4 with only $20,000 and get overwhelmed thinking that there is no way to make up the difference so why even try. 

Or, set a big goal of going to the gym every day for at least an hour and end up pulling a muscle in February and giving up on the goal even after you heal. 

We have to build up to those big goals, and we do so by creating mini-goals each quarter to adjust and adapt.  If we do that, we will find our efforts generating returns rapidly.

How to Plan your Mini Goals

There are two options for planning our your mini-goals. But with each option, we still want to keep in mind the SMARTER goals rules as we evaluate them.

One is good for those who are new to setting mini goals and aren’t big planners throughout their life in general. That is to simply divide your annual goals into quarters. For example, if I know that I want to write 500,000 words a year, that breaks down to 125,000 words each quarter.

This is a great simplified method that keeps you focusing on all your goals at the same time, but if you’re new to goal setting going from working haphazardly on goals to trying to juggle three goals could be very overwhelming. Or if you are a student you know that there are certain times of the year that writing just won’t happen (Exams, anyone?) Or if you have a set marketing schedule and know that you have a major convention in March *cough cough* or are crazy and intend to tackle 7 goals, there is another way.

Pick one or three goals to work towards for Q1, and a different set (or add in goals) in Q2. Allow yourself to ramp up. The joy of working towards your goals is that you have all the control.

Annual Goals

As you will recall, I have 7 annual goals:

  • Lose at least 30 lbs by 2022 through my planned exercise and diet regimen.
  • Finish republishing all of my books and courses on my personal brand site by 2021.
  • Write and publish half a million words. Whether that be in blog posts, social media content, or working towards a new book.
  • Do not sacrifice family time to achieve my goals.
  • Complete PMP by the end of the year
  • Organize planned improvements for my home to be completed by the end of the year.
  • Grow network over 30,000 across all platforms.

But as I mentioned the other day when practicing SMARTER goals, I have a kind of crazy Q1 between a new job, moving, two major marketing events that I am operating, and (hopefully) getting new pets who will need to be trained.

Adding goals for each of those 7 things would be overwhelming even for me.

90 Day Goals Example

Goal 1(Measurable) I will find 10-15 volunteers for UF LitCon by Jan 1 (timely) and we will set up all the events on the spreadsheet (Specific-) for the Urban Fantasy genre (Attainable) for LitCon by February 20th (timely) so that I can spend the 20th through to LitCon focusing on promoting my own works and building my platform. (relevant). We will use SCRUM and meet weekly to evaluate our progress. (Evaluate) and I will offer them one of my courses for free (Reward) and myself the following 7 days with my family on vacation. (See how I plugged int SMARTER to make sure I was achieving all those points?)

Goal 2– I will use the pressure of LitCon March 5th to focus on republishing Clear Angel Chronicles 1 and 2, and Penslinger’s Ponderings in e-book and paperback for wide distribution through my own ISBNs with Ingram Spark. will evaluate my progress each week to keep me on task. If I complete this before LitCon, my reward will be promoting them at LitCon. (SMARTER)

Goal 3- We will be taking stock of our new home and prioritizing improvements and costs so we can start saving and kick off improvements in Q2. This will be our Saturday family activity each week and the reward for working on it for a half-hour will be a fun activity such as playing a game together or watching a movie. (SMARTER)

Goal 4- As part of my effort to not sacrifice family time for work, we are getting a cat and a dog once we’re in our new home. I will schedule daily walks (as part of my fitness goals.) We will all participate in daily pet training and register for Command school so we’re all on the same page with our pets and can provide consistency of care. Covid-permitting, we will go every weekend to socialize the dog at a dog park. (SMARTER)

Wrapping up

Now it’s your turn. Take your annual goals and evaluate the method that will work best for you to move forward, then make SMARTER 90 day goals. If you like to keep those front and center then you can add them to your guide just like you did for your annual goals. (Yes, I will have my Q1 goals right on the wall next to my Annual goals as soon as we move.) But tomorrow we will go into more detail about tracking your goals and progress and I will share a very handy tool with you that you can plug in a lot of your information. (Yes, I have them in both places. One keeps me motivated daily and the other let’s me steadily see the progress towards my goals.)

Until next time,

Keep Growing!