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How a Make-up Review is About Smart Marketing

How a Make-up Review is About Smart Marketing

Hello Lovelies,

Some of you may have seen my makeup tutorial recently, and I’ve had a few people who have questioned if I was getting into the makeup space. I may not, or I may if there are enough of you who are interested in seeing that.

However, that video was really about how companies (and people) who are thinking outside the box will be able to adapt and become the businesses of the future.

During Covid-19 thousands of businesses closed their doors and many were not able to reopen after three months in lockdown. But I have shown and talked about businesses who adapted. From nail specialists and chef’s hosting virtual “pamper parties”. with a small handful of participants each paying a small fee to participate.

From companies shifting their focus form their brick and mortar locations to their online services. From restaurants offering delivery or pick up when they had not offered that before.

Il Makiage

Il Makiage has built itself for the online generation. They are amazing!

Even if you have no idea about makeup, they have an amazing quiz that helps you pick the perfect foundation. And by perfect, I really do mean perfect. Woke up Like This was exactly the level of coverage, the texture, the right shade for me.

They have a bunch of other quizzes to help you find the right concealer, the right brow kits. You can shop by product, or by “talent”.

Under the talent section, they have several makeup artists who create different looks using all Il Makiage makeup and you can see what products they used to create the look.

If you’d like to see more makeup reviews and content, then please visit the video on Youtube, subscribe to my channel, give the video a like, and comment on what you’d like to see next: A product review or me trying one of the Talents’ Looks?

Il Makiage lets you try up to 4 of the items from the look for the cost of shipping in their “try before you buy” program.

I mean, come on. How amazing is that? Sure, the cost of the makeup is in your higher-end price ranges, but they make it pretty much painless to try their products.

I am not makeup obsessed. I’ve had my fun with expressing myself with makeup but most days I don’t wear any makeup. But they make makeup fun and they keep adding more talent over there. I LOVE it!

Seriously, I don’t need new makeup but I have a 15% off coupon that is burning a hole in my pocket. And I don’t even usually do coupons. I am generally immune to “marketing tricks” but they don’t use these techniques as tricks. It is just a part of doing business and I love how they do business.

I kinda want to get into the makeup scene just because of them. How crazy is that?

The Big Picture

The reality is that innovation has always driven business development and it will continue to drive business development. Online shopping has been consistently growing year after year. Lockdown made it not just a convenience, but a necessity. Several of the thought leaders on business are saying that Covid has advanced online business by years! And as the virus continues to march along, most businesses thought leaders are saying that if you do not have a solid online presence and strategy you will get left behind.

The great thing is that so many brick and mortar stores have seen huge leaps in their sales, which means that people are willing to shop at online stores besides Amazon at growing rates. This means that you do not have to rely on Amazon to have your online store and sell your goods.

Need Help?

So let’s talk about your business.

What are you doing to innovate? How are you changing the business landscape?

If you are struggling with this idea and would like a free consultation then contact me.

Whether you want to up your social media game or expand your online distribution, whether you are investing in a side hustle or are creating a business from scratch after being laid off, I am happy to help you take your company outside the box.

I’ve provided consults and support for small IT companies, SAAS businesses, MLM friends who want to expand their reach, Book bloggers looking to make some money, fiction and non-fiction authors, Etsy shop creatives, even nail technicians who didn’t believe me when I said that they could find a creative way to shift their business online during the Covid Crisis.

I’d love to help you too!

Until next time,

Keep Growing!

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A Nail Care Routine for Beautiful Healthy Natural Nails

Nail Routine

Hello Lovelies,

I got a weird question about my healthy nails the other day from one of my followers. They asked:

“How are you keeping your nails so gorgeous during this crisis? How have you managed to fill them?”

I am guessing that she thought that my healthy nails were not real. I can see how one might assume that as I rarely have them without nail polish on them, especially for pics and videos.

But I assure you they are all natural, as you can see from this lovely pic after gardening caused some of my squovals to break off and look more oval.

But my nails haven’t always been this long and healthy. Actually, for the last seven years I have been in a battle of nail maintenance hell that nearly had me running to the nail salons to get gel nails.

It started with my move to Utah. Before that, I had decent nails that I kept short because of little ones. I took them for granted, using them to scratch sticky things off new products, to scritch at food stuck on a dish I was washing, to gain leverage under pop cans with wild abandon. I never really understood women complaining about breaking a nail.

How Environment can Impact Nails

Then we moved to Utah and in a matter of days (it was the middle of winter) I painfully broke every single one of my nails. I chocked it up to the extra abuse from the move.

But they struggled to grow back. They would split, peel, and snap off painfully at the slightest provocation.

On top of that, I developed painful dermitits on my hands. My cuticles would peel and get caught on things, ripping down to red bloody skin. I blamed the hard water and dry air of Utah and increased my lotion usage with minimal results.

And so began a seven year long effort that has led to my current healthy nail regimen. This plan is a precarious maintenance routine tied closely together. If I slack off on any of these elements for too long, I pay the price with broken nails, bleeding cuticles, and painful splitting.

I do not consider this a “beauty routine” because first, I’m really not that shallow and second, I would totally be too lazy to maintain it if not for the very real and very painful consequences when I slip up. Gel nails may be more expensive, but they would be so much easier if this were just about vanity.

That being said, here is my routine.

Start on the Inside

I started with taking a women’s multivitamin. This was actually recommended by a doctor for several reasons, my nails not included. But I did notice that when I take my Optiwoman Women’s Multivitamin once in the morning and once at night, the quality of my nails improves.

I should mention that I also take Triple Flex. Not sure if it makes a difference with my nails, but figured I would mention it, just in case.

I work very hard to incorporate plenty of water in my diet. It is good for my skin, hair, nails, and digestion. I feel more invigorated every day that I start off drinking 12 ounces of water and aim to consume 3 oz for every pound I way. This tip was recommended by a nutritionist to help my body absorb nutrients efficiently and to potentially help in losing weight. It seems that it is amazing for the first, but hasn’t seemed to make a difference on the second. But I digress.

I also work hard to eat a balanced diet with plenty of healthy oils.

For other health reasons, I eat less processed foods or refined sugars. Again, I have found that this does make a noticible difference in my nails when I slip up on this.

The last piece I added to my diet that I will swear by is the Naked Fruit Juice products. I was having a hard time getting enough fruit and veg in to meet my needs so I added a shot to my morning liquid breakfast and I don’t know what it is about it that is different, but it does make a difference to the thickness of my nails. I didn’t think it could be true, but during lockdown we had a hard time getting it a few weeks and my nails got significantly thinner and started breaking again. Naked Fruit juice was the only change that could account for it.

The Outside Matters Too

I bought cleaning gloves for the first time in my 30 odd years of cleaning. I wear them religiously. The water here is so harsh that it destroys my nails and cuticles so fast!

I also have lotion at every sink in my house. I wash my hands, dry them, and apply lotion. It is the only way to keep the dermatitis at bay, especially in the wintertime when the air is completely sapped of moisture.

Next step, getting gloves to wear outside. I have winter gloves, I have cool weather gloves, I have gardening gloves. I do feel silly wearing all of them because I’m the kind of person who doesn’t own an umbrella because I’m not bothered getting wet. Yet, my livelihood is made in how well I can type. Painful inflammation in my fingers and hands makes typing pretty impossible.

I have also found that an active lifestyle with a regular walking routine and getting up every hour or so from my desk to get the blood flowing also benefits my nails.

My last step to my nail routine I found a natural remedy recommended by some Youtuber (I wish I could remember who, but I cannot even find her video anymore.)

She recommended doing this every day, but I definitely do not have that kind of time. I typically do it once a week. Sometimes I forget and go two weeks.

All Natural Nail Bath Recipe

  • A bowl deep enough to fully submerge both hands and nails comfortably.
  • 2 tbs of olive or vegetable oil
  • 2 tsp of lemon juice
  • 2 tsp salt
  • Warm water to fill the bowl enough to fully submerge nails.

You put everything in the bowl then stir it together and soak your nails, constantly rubbing and massaging them for a half hour or so. Because of my dermititis, I will get my hands in it as much as possible too. The warm water opens the pores. The salt will rub off any ridges or rough skin and the lemon juice is supposed to whiten stained nails? I know that when I have torn cuticles they always seem to get infected and swell and hurt. But this bath definitely cleans the infection out. When I first found this, I had bleeding cuticles on most of my fingers. They were constantly getting caught and tearing more. I had been in this agony for months with no relief. Two weeks of doing this treatment every day had completely healed every single wound.

And I had gorgeous long healthy nails again. But I don’t have a half-hour to sit and soak my nails every day. My life is far too busy for that. So I do this treatment about once a week, sometimes twice a month.

Put it all Together

I use all of these techniques in combination to get the lovely healthy nails I have. I also paint my nails at least once a week usually, to remind me to wear gloves when doing chores.

But I am not a vain creature and life gets busy and I often forget to do this or that part of the routine. When I find my nails breaking off, it is a great reminder that I need to start over with my regimen.

Do you have lovely long healthy nails? How do you maintain them? Let us know in the comments below.

Until next time,

Keep Improving!